The ATP and Emirates have announced the renewal of their global partnership, with Emirates continuing as the Premier Partner and Official Airline of the ATP until 2030. This collaboration, which began in 2013, is recognized as one of the longest-standing partnerships in professional tennis.
As part of this renewed agreement, Emirates will maintain its premium hospitality presence at nearly 60 ATP tournaments across six continents each season. The airline’s net branding will continue to be a key feature for viewers around the world. Additionally, Emirates will retain prominent marketing rights and extensive brand visibility throughout the tennis season.
Starting in 2026, Emirates will become the ATP’s first umpire sleeve patch partner. This move builds on Emirates’ history of involvement with sports officiating through major sponsorships such as those with the NBA, ICC, World Rugby, EPCR, and SailGP.
Daniele Sano, ATP Chief Business Officer, stated: “Emirates has been a constant presence on the ATP Tour for over a decade, and this renewal is a big moment for both of us. It speaks to the strength of our relationship and everything we’ve built together. Right now, the Tour is in a really exciting place. We’re seeing record attendance, growing commercial interest, and real momentum across the board. We’re proud to keep building with a partner, and a truly premium brand that shares our belief in the future of the sport.”
Boutros Boutros from Emirates commented: “The ATP Tour’s expanding international influence and reach creates an exceptional platform for Emirates to connect with tennis fans worldwide and build a consistent, authentic brand association with the sport. Through exceptional hospitality and strategic on-ground activations at the world’s most prestigious tournaments we’re strengthening engagement with our loyal customer base to remain top-of-mind. We’re committed to working closely with the ATP and leveraging this partnership further as we continue expanding Emirates’ global tennis footprint.”
Emirates plans to collaborate more closely with players on digital promotions through an activation program that integrates some of tennis’s biggest stars into its campaigns. The partnership connects Emirates with billions of global viewers and millions of fans who attend events each season.
Besides its involvement with ATP events, Emirates sponsors all four Grand Slam tournaments: Australian Open, Roland Garros (French Open), Wimbledon (The Championships), and US Open.